Clay Course Mission Control

00 · The play in one paragraph

Presell first. Free tier at Sculpt. Cohort funds the rest.

Oct 8 needs an offer, not a finished course. You attend Sculpt wearing the LeanScale hat — so the QR code you hand out gives away the free basics tier (intro + Milestone 0 + the waterfall lesson). That giveaway serves LeanScale's pipeline and builds your list, with zero conflict on the floor. The founding cohort (20 seats) is sold through LinkedIn, the newsletter, and the free tier's own CTA — never at the booth. Cohort 01 starts ~Oct 20 and its revenue funds the remaining production, recorded 1–2 weeks ahead of the students.

The LeanScale deal, restructured: LS gets the free basics tier for people entering their pipeline. The full course, support, community, and 100% of revenue stay under Sales Unicorn. One-page terms to sign this week: which videos · "by Sarmad" branding stays on · full-program CTA allowed inside · both parties get collected emails, disclosed.

01 · Countdown board

Who ships what, by when

Sep 12–16

You

Foundations week. Sign LS terms one-pager · lock the program name · send Hassan the 7 amendments · write M0 scripts + intro + waterfall lesson · start demo reps (Audiences, Sculptor, MCP) on LS instances. Hassan brand identity Phase 1.

Sep 17–21

You

Record the free tier (M0 ×3 + intro + waterfall) via desktop screen capture · grading rubric v1. Hassan edits video 0.1 end-to-end = the style gate — nothing batch-produced until it passes.

Sep 22–28

You

Scripts M1–M2 · free-tier microsite + waitlist + founding-offer copy · ClayStack submission flow tested. Hassan edits free tier · Skool shell · offer page.

Sep 29–Oct 3

You

Record M1–M2 · LinkedIn arc peaks (story → framework → proof; CTA = waitlist) · founding cohort opens. Hassan rolling edits · shorts batch 1.

Oct 4–7

You

End-to-end test: QR → free tier → waitlist → offer · print QR cards. Hassan final QA · shorts batch 2.

Oct 8

Sculpt

LeanScale hat on. QR hands out the free tier. No selling on the floor — the funnel does it.

Oct 9–19

You

Polish M1–M2 · exercises + grader v1 live in Skool · onboard Cohort 01.

Oct 20 →

You

Cohort 01 starts. Record M3–M7 weekly, 1–2 weeks ahead · weekly live call · newsletter ("The Enrichment") starts · Hassan shorts engine, 5 per module.

The cut line

Ships by Oct 8 free tier · QR page on clay.solutions · waitlist · founding-cohort offer · name + brand kit Allowed to be late M1+ polish · grader v2 web app · Claude Code plugin · audit skill · agent-native module · content-kit skills · Instagram/TikTok

02 · The course at a glance

8 milestones + bonus · every video ends in a scored exercise

Milestone	Core build	Gate exercise	Status
M0 · Foundations (free tier)	3 myths, two-meter pricing model, workspace hygiene	Workspace to spec + two-meter quiz	scripts this week
M1 · Data Engine	Lists, waterfalls, the 8 habits, cost math	97% email waterfall under a budget cap	assets ready
M2 · AI Layer	Prompt method, model tiers, Sculptor + Sandbox	Schema'd classifier, gated + budgeted	⚠ Sculptor reps
M3 · CRM Layer	Lookups first, write-back safety, hygiene	Fill-blanks-only sync, zero overwrites	assets ready
M4 · Inbound	Webhooks, scoring, routing, speed-to-lead	Live form-fill → enriched → routed E2E	assets ready
M5 · Signals & Audiences	Signal taxonomy, dynamic segments, TAM	Job-change play fires end-to-end	⚠ Audiences reps
M6 · Activation	Quality gates, personalization + review, Clay MCP	25-contact micro-campaign	⚠ MCP reps
M7 · Capstone	Campaign Engine telemetry (4 motions, 6-part spec) + Vendor QA Lab	Find 5 planted defects + full measured campaign	framework ready
Bonus · Agent-Native	Claude Code plugin, Clay CLI + workflows, "instruct don't click"	Rebuild M4 by instructing Claude Code	post-Sculpt

Merged tracks: every module ends with a 3–6 min Leader Lens; milestone gates accept a Build path (submit the table) or Command path (submit the review). Recorded on LeanScale SFDC + HubSpot, customer data hidden.

03 · The funnel

From stranger to team license

Awareness → THE LIST

LinkedIn (one enemy per post) + 30–45 min/day comments · free 5-Day Credit-Discipline Challenge · calculator + audit · Sculpt QR — every free asset is email-gated; the list is the business (Lara: 70–80% of revenue from email)

Founding launch (Oct)

Waitlist → 20 seats, REAL cap, never countdown timers · $995 founding seat / $5,000 founding team

Evergreen program

$1,495 seat (12-month access + community + weekly calls) · $7,500 team (5 seats + Leader Track + 2× 1:1 calls) · $15–25K enterprise (incl. private training day) — annual-only, no monthly tier ever (Jasmin's model)

Sell one-to-many

Monthly live "Clay Waste Audit" webinar + newsletter do the selling — no sales calls (1:1 calls exist only inside the team tier) · graduates' scored wins = the proof engine

Doctrine the audit must encode: BYO-key agents for public/qualitative data (revenue, tech, news) · waterfall providers for contact data (emails/phones need validation). "Agents for everything" saves credits and wrecks data quality — a RevOps leader will catch it.

⚠ Platform decision open — Skool vs Whop: research showed NEITHER role model runs on Skool (Jasmin = Whop at $1,199/yr annual-only; Lara = own platform). Decide on mechanics (grader submission flow, payments, affiliates, gamification) in a 60-min spike before the portal is built. Full research: brain/10-sales-motion.md.

04 · The moat

The toolbelt no other course has

Ship pre-Sculpt

ClayStack submission flow

Templates import in one click; exercises submit as exported table JSON.

Ship pre-Sculpt · LOCKED

Auto-grader v1 (script)

Deterministic rubric checks + registry cost model on exported table JSON. Overspend = fail. ToS-clean: the grader reads offline JSON, never Clay's API (brain/11).

Ship pre-Sculpt

Pre-flight calculator

Mandatory estimate attached to every exercise; public version = lead magnet.

Post-launch

Grader v2 web app

"Your table, graded in 60 seconds" — its own marketing event, on Cloudflare Pages.

Post-launch

Claude Code plugin

One command installs the toolbelt: /clay-build, prompts, calculator, playbook skills. Public-lite = lead magnet.

Post-launch

Workspace Audit Skill

Mid-funnel magnet for existing-instance buyers. Schema-only by design.

05 · Open decisions

Blockers only you can clear

Program name — Autonomy ★ / Atelier / Anneal / GTM Command. Needed for Skool + offer page by ~Sep 22. blocks brand
LS terms one-pager — free tier scope, branding, email ownership, CTA rights. Sign before recording on their instances. blocks recording
Pricing confirmation — $1,495 / $7,500 / $15–25K; founding $995 / $5,000; floor holds. blocks offer page
Hassan's 7 amendments + compressed timeline — sign the revised proposal. blocks production
Cloudflare token — Pages Edit + Account Read scopes, then this page and the funnel tools deploy to your own account.
Design-partner discovery call — the validating leader; her stuck-points feed the free-tier scripts.
Clay Solutions Partner application — badge on the offer page before Sculpt; check partner ToS for ClayStack + clay.solutions.

Living doc — republished whenever the plan changes. Sources: Clay-Course/BRAIN.md (8 research files + decisions log) · curriculum/COURSE-WORKDOC.md (full module specs, scripts rules, content-engine mapping) · launch/clay-coach-playbook.html (the strategy deck). Sales Unicorn · September 2026.