Sales Unicorn · Production · updated Sep 19, 2026
Script Room
Every course script, in review order. Written against the intake file, the voice profile, and the production standard — read each one ALOUD before approving; any line that trips the tongue gets loosened, not tightened.
Intro + Strategy Track
Full scripts, no demo segments. Paid-course openers (orient → stakes → in), house recaps, reel cues, no em dashes in spoken lines.
00Welcome to GTM Autonomy (course intro)
The gap in their words → the HubSpot-moment claim → three-breath credential → "That's the resume. Let's talk about you." → how the course works → first step: S1.
~3.5 min · the B-roll video — Sarmad's call: record LAST, after the media pull
Read 00 →
v9 · record last
S1What Clay Actually Is (and the Three Myths)
"A tool you buy" vs "a capability you build," three myths, the two frameworks (FETE + Audiences), the Use Case Pyramid. 7 reel cues.
~11 min · Artifact: Use Case Pyramid · Exercise: the Stack Mapper (/stack-mapper, unscored)
Read S1 →
v10 · RECORDED Sep 23 🎥
S2The Credit Economy — how Clay actually charges you
Two meters, the free shelf, success-only billing in Clay's own words, whose-key-pays, the guardrails, the Five Questions. 5 reel cues.
~11 min · Artifact: the Credit Ledger (/ledger) · Exercise: /quiz + plan-decode worksheet
Read S2 →
v6 · RECORDED Sep 22 🎥
S3Credit Governance — budgets, protocols, and the one-person problem
No per-user cap exists: the 8 habits as policy, project budgets + the Friday ten minutes, and the pre-flight sign-off. Opens on the rest of S2's cold-open story (95%, one seat of eight).
~10 min · Artifact: the Governance Protocol (to build) · Exercise: the workspace audit, top 3 red flags
Read S3 →
v1 · awaiting read-aloud
S4Auditing Anyone's Work — the 15-minute table review
Five checks in fixed order: run conditions, waterfall order, model tiers, write-back, naming. Opens on the 150K-junk-companies vendor story; every finding is from a real audit.
~10 min · Artifact: the Table QA Checklist (to build) · Exercise: find 3 of 5 planted issues
Read S4 →
v1 · bulk-day queue
S5Maintaining Inherited Workbooks
The tables you didn't build and can't delete: four handover demands, the named-owner map, the weekly/monthly cadence, and the never-edit-live safe-change procedure.
~9 min · Artifact: the Maintenance Protocol (to build) · Exercise: your ownership map + one pass
Read S5 →
v1 · bulk-day queue
S6The Right Feature for the Right Problem
The cheapest mechanism that answers the question: lookup → formula → provider → AI on your own key → not Clay. The four swaps, and when to hire help.
~9 min · Artifact: the Feature Selection Matrix (to build) · Exercise: classify 10 scenarios, aim 8/10
Read S6 →
v1 · TONIGHT
S7The 90-Day Adoption Roadmap — the course finale
The pyramid as a calendar: fix the data, fix what's broken, build net-new. Three names, three metrics, the monthly review. Closes the course full-circle on S1 and ends on the 30-minute call.
~10 min · Artifact: the Adoption Roadmap template · Exercise: draft your own 90 days
Read S7 →
v1 · TONIGHT · FINALE
Milestone 0 · Orientation
Feature Atlas format: diagram → when to use → live usage (outline-only screens) → mini-exercise. Generated Sep 23 through the full pipeline; awaiting Sarmad's read-aloud.
0.1The Clay Operating Model
The four nouns (workspace → workbook → table → column), what a run actually does, where Clay sits between sources and destinations. The course's first SCREEN segment.
~7 min · Artifact: Use Case Pyramid (shared with S1) · Exercise: pyramid-placement quiz, aim 5/6
Read 0.1 →
v1 · awaiting read-aloud
0.2The Two-Meter Pricing Model
S2's twin at operator altitude: where every number lives in the UI — four numbers, usage by table, the three warnings.
~6 min · shares /ledger + /quiz with S2 · second exercise: find all four numbers in under a minute
Read 0.2 →
v1 · awaiting read-aloud
0.3Workspace Setup & Hygiene
Hygiene as a safety system: five rules, the object-job-status naming convention, and the 3am wrong-table scenario it prevents.
~7 min · Artifact: the Workspace Starter (to build) · Exercise: build your workspace to spec
Read 0.3 →
v1 · awaiting read-aloud
0.4The Quick-Wins Bank — the M1 capstone
Placed at the END of Milestone 1 (after the data features are taught): three properties → six of fifty wins with playbook steps → scope one live in the calculator → go ship it this week.
~6 min · Artifact: the Quick-Wins Bank page (to build, needs Sarmad's pass) · Exercise: pick 3, scope 1
Read 0.4 →
v1 · awaiting read-aloud
Standing rules for every script: anecdotes trace to SARMAD-INTAKE.md or banked transcripts — never invented · Caliber Legal is the only named client; LeanScale customers anonymized always · openers orient first, no tease grammar · recaps open "Here's a quick recap of what we learned in this video" · no em dashes in spoken lines · every diagram-able beat gets an in-script scaffold + a Hassan seed · 🎬 reel cues on self-contained beats, hooks are SPOKEN · SCREEN segments are outlines, not prose · exercises are interactive tools on /tools, unscored · end-of-video teases follow the SOLO sequence (S1–S2 → M0 → M1–M2 → S3–S6 → M3–M7 → S7)