Exercise Tool · Video S1

The GTM Stack Mapper

Enter your actual GTM stack and the growth projects you're running today. Get back your Use Case Pyramid map — and exactly what Clay should own, what can move into Clay later, and what should stay where it is. Not scored. This one's for you.

1Your GTM stack

Tap everything your team pays for or uses weekly. Don't see a tool? Type it in — pick the closest category.

2The growth projects you're running right now

However you're doing them today — in Clay, in another tool, or by hand in a spreadsheet.

Your Use Case Pyramid

Filled layers = where your current projects live. Build from the bottom — always.

4 · CUSTOM BUILDSbriefs · 360s · AI research · clever stuff

3 · INBOUNDenrich · qualify · route — fast

2 · OUTBOUNDsignal-based, targeted plays

1 · DATA FOUNDATIONenrichment · hygiene · a CRM that's true

BUILD FROM THE BOTTOM ↑

Where everything goes

✅ Clay should own this

⏳ Move into Clay later

🏛 Stays where it is — Clay feeds it

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